Lets take a closer look at one ov the web site. Fruit Smoothie Recipes will serve as a good example here for link building. As you will see the link is part of a sentence, near the top of the article, and has the key words that we want this website to be found for.

These are the hardest links to get and the ones that are treated in the highest regard by search engines. Having a link like this http://www.fruitsmoothierecipes.me.uk is okay, but just okay. Having the self same link in a list of other links on a page full of them does not help a lot – but it is always better than not having it at all.

Therefore submitting to directories that do not list keywords as anchor text is not great and often time can be better spent getting links that really help.
So bear all this in mind when writing your blog – always have at least one link from your blog everytime you write to your company web site.

Use the keywords in the page title. This is a must, at present search engines, especially Google, rate this highly. And strangely enough it is the title tag that most people when viewing a site don’t notice. But it is the title that will be used when you site appears in the search engine results page. Make your potential customer want to click that title and visit your web site, be relevant.

Many companies when starting out want the name of their company as the title and the H1 tag. Don’t be temped by this pull to your ego – rather than the pull to your profits. Few people are going to find you under your company name unless you are already a well known brand.

The next on the list for keywords is the H1 tag. This is the title on the page, and again it should contain the search term that you want to be found under.
So you may ask where will my Company name be seen? The answer is simple. If you have a good designer they will have it as part of the header on the page – and not as a graphic – search engines don’t read graphics.